Hotels are adapting their business by using interactive solutions

Employee and guest safety has always been paramount within the hospitality industry. But with the drastic impact of COVID-19, hotels around the world are adapting their business and amenities to ensure cleanliness by reducing the need for physical contact.


  • STAY Interactive TV features that can be used to educate guests on cleanliness practices
  • Integrations that reduce the need for guests to physically touch an item
  • Mobile app opportunities that enhance the guest experience




Kara Heermans

VP, User Experience & Product Management

Kara Heermans is responsible for managing the company’s product strategy for existing and future products. Her main responsibilities include identifying new product opportunities or enhancements, product definition, market and product analysis, management of product development from concept to market launch, and product life-cycle management. She also oversees the development and design of the user experience.

Zerr, Derin

Derin Zerr

Director, Product Architecture

Derin Zerr is responsible for evaluating new and existing technologies for application within the hospitality industry. He brings 25 years of experience in hotel technology research and implementation to SONIFI. Derin is currently focusing on SONIFI’s mobile technologies and consumer product integrations.